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Wholesale Discover What's New

Shop wholesale discover what's new at bulk distributor pricing from Shop the King. Browse 279+ products in this collection — all available at wholesale case quantities for convenience stores, smoke shops, flea markets, concession stands, and online resellers. Shop the King has been a trusted family-owned wholesale distributor based in Cincinnati, OH for over 50 years. Fast nationwide shipping on every order.

Wholesale Discover What's New — Frequently Asked Questions
What discover what's new products does Shop the King carry?

Shop the King carries 279+ products in our Discover What's New collection, all available at wholesale case pricing. Our full catalog spans candy, snacks, beverages, smoke shop supplies, grocery items, health and beauty, household essentials, and general merchandise — everything retailers and resellers need at distributor pricing.

Is there a minimum order for wholesale discover what's new?

All products at Shop the King are sold at wholesale case quantities — no pallet minimums required. Check individual product listings for specific case sizes and pricing. You can order from a single category or mix across our entire catalog on the same order. A wholesale account is required to view pricing and place orders — applying is free and approval typically takes 1-2 business days.

Who buys wholesale discover what's new from Shop the King?

Our wholesale customers include convenience store owners, smoke shop operators, flea market vendors, concession stand operators, gas station owners, dollar store operators, and online resellers selling on Amazon, eBay, and Walmart Marketplace.

How fast does Shop the King ship wholesale discover what's new?

We ship all wholesale orders from our warehouse in Cincinnati, OH. Most orders ship within 1-2 business days. Shop the King has been a family-owned wholesale distributor for over 50 years, serving businesses in all 50 states with reliable packaging and fast delivery.

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Lysol Disinfectant Spray To-Go 1.5 oz 12-Pack Wholesale

Lysol Disinfectant Spray To-Go 1.5 oz

$0.00 - $0.00
$0.00
$8.31 - $43.89
$8.31 - $43.89
$8.31
Only 5 left!

Lysol Disinfectant Spray To-Go 1.5 oz (Pack of 12) Keep germs at bay, no matter where you are! The Lysol Disinfectant Spray To-Go 1.5 oz (Pack of ...

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$0.00 - $0.00
$0.00
$8.31 - $43.89
$8.31 - $43.89
$8.31

Noka Super Berry Superfood Fruit Smoothie Pouches 4.2 oz 6-Pack Wholesale

Noka Smoothie Super Berry 4.2 oz 6 Per Box

$19.51 - $19.51
$19.51 - $39.03
$19.51 - $39.03
$19.51
in stock

Noka Superfood Fruit Smoothie Pouches, Super Berry with Immune Support Looking for a delicious and healthy snack? Try Noka Superfood Fruit Smoothi...

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$19.51 - $19.51
$19.51 - $39.03
$19.51 - $39.03
$19.51

Zippo Lighter Insert Lt Green Wholesale

Zippo Lighter Insert Lt Green

$18.20 - $18.20
$18.20
$18.20 - $18.20
$18.20
in stock

Zippo Butane Lighter Insert - 2" L x 1.4" W x 0.5" Th - Yellow Flame Light Up Your Life with the Zippo Butane Lighter Insert! Upgrade your classi...

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$18.20 - $18.20
$18.20
$18.20 - $18.20
$18.20

Zippo Fierce Wolf Emblem Brushed Chrome Lighter Wholesale

Zippo Lighter Fierce Wolf Emblem Single Box

$37.96 - $37.96
$37.96
$37.96 - $37.96
$37.96
Only 2 left!

Zippo Fierce Wolf Emblem Lighter — wholesale lighter, sold by the box. Brand: Zippo Type: Windproof refillable lighter Flavor/Color: Brushed chr...

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$37.96 - $37.96
$37.96
$37.96 - $37.96
$37.96

Zippo Lurid Pocket Lighter Wholesale

Z- 24513 Lurid Base Single Box

$18.96 - $18.96
$18.96
$18.96 - $18.96
$18.96
Only 1 left!

Zippo Lurid Lighter (24513) — wholesale windproof lighter, sold by the box. Brand: Zippo Type: Refillable windproof pocket lighter Count: 1 lig...

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$18.96 - $18.96
$18.96
$18.96 - $18.96
$18.96

Zippo Harley-Davidson Lighter Pouch Black Wholesale 1-Count
Sold out

Zippo Pouch Harley-Davidson Single Box 1 ct

$12.50 - $12.50
$12.50
$12.50 - $12.50
$12.50
Out of stock

Zippo’s genuine leather brown lighter loop pouch has a stylish design, yet is easily accessible. Features of this lighter pouch include a wide le...

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$12.50 - $12.50
$12.50
$12.50 - $12.50
$12.50
Sold out
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Raisinets Milk Chocolate Covered Raisins 8 oz Wholesale Bag

Raisinets Milk 8 Sup Peg Bag Single Bag

$8.36 - $8.36
$8.36 - $61.60
$8.36 - $61.60
$8.36
in stock

Raisinets are sun-ripened, plump juicy California raisins tucked in rich creamy milk chocolate - and they have 30% less fat than the leading chocol...

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$8.36 - $8.36
$8.36 - $61.60
$8.36 - $61.60
$8.36

KIND Protein Max Crispy Chocolate Peanut Butter Snack Bars 20g of Protein Keto Friendly 1g of Sugar per Bar Gluten-Free 12-Count Box Wholesale

Kind Max Choc Pnt Btr Crispy 2.2 oz 12 Per Box

$38.71 - $38.71
$38.71 - $232.26
$38.71 - $232.26
$38.71
Only 5 left!

Looking for a snack that is an excellent source of protein, high fiber, and keto friendly? Introducing KIND Protein MAX Crispy Chocolate Peanut But...

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$38.71 - $38.71
$38.71 - $232.26
$38.71 - $232.26
$38.71

Sour Patch Kids Original Soft Chewy Candy 8 oz Bag Wholesale

Sour Patch Kids Peg Bag 8 oz Single Bag

$4.01 - $4.01
$4.01 - $44.31
$4.01 - $44.31
$4.01
in stock

Sour Patch soft and chewy candy, comes in 8 ounce box. Not a significant source of calories from fat, saturated fat, trans fat, dietary fiber, vita...

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$4.01 - $4.01
$4.01 - $44.31
$4.01 - $44.31
$4.01

Trolli Electric Sour Crawlers Gummy Candy 4.25 oz Wholesale Peg Bag

Trolli Electric Sour Crawlers Peg Bag 4.25 oz Single Bag

$3.55 - $3.55
$3.55 - $39.27
$3.55 - $39.27
$3.55
in stock

Are you ready to electrify your taste buds? Trolli Sour Electric Crawlers combines two sensationally sour flavors and vibrant colors in each soft a...

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$3.55 - $3.55
$3.55 - $39.27
$3.55 - $39.27
$3.55

Goya Refresco Pineapple Soda 12 oz 24-Can Wholesale Case
Sold out

Goya Soda Pineapple 12 oz 24 Per Case

$54.95 - $54.95
$54.95
$54.95 - $54.95
$54.95
Out of stock

Quench Your Thirst, Latin Style Goya's Refresco Tropical Sodas Are Bursting With Ripe, Tropical Fruit Flavor. They'll Make You Feel And Taste The V...

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$54.95 - $54.95
$54.95
$54.95 - $54.95
$54.95
Sold out
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Gushers Tropical Flavor Fruit Snacks 4.25 oz Wholesale Peg Bag

Gushers Tropical Peg Bag 4.25 oz Single Bag

$3.25 - $3.25
$3.25 - $139.54
$3.25 - $139.54
$3.25
in stock

Discover a burst of tropical flavors with Gusher Tropical Fruit Snacks! These delicious fruit snacks are packed with juicy, fruity goodness that wi...

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$3.25 - $3.25
$3.25 - $139.54
$3.25 - $139.54
$3.25

Quaker Quick 1-Minute Oats 18 oz Wholesale Single Box

Quaker Quick Oats Bse 18z Single Box

$6.91 - $6.91
$6.91 - $82.95
$6.91 - $82.95
$6.91
Only 3 left!

Product DescriptionLooking for a quick but healthy start to your morning? Quaker Quick 1-Minute Oats will warm you up and help get you going. These...

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$6.91 - $6.91
$6.91 - $82.95
$6.91 - $82.95
$6.91

Quaker Strawberry Cream Instant Oatmeal Cups 1.51 oz 12-Pack Wholesale
Sold out

Quaker Oats Cup Strwbry Crm 1.51z 12 Per Box

$30.21 - $30.21
$30.21
$30.21 - $30.21
$30.21
Out of stock

Eating healthy doesn’t have to be boring, thanks to Quaker Instant Oatmeal. Try our portable, whole grain Quaker Oats in your favorite flavor and...

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$30.21 - $30.21
$30.21
$30.21 - $30.21
$30.21
Sold out
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Cascades Pro 2-Ply White Jumbo Bath Tissue 1000 ft 12-Roll Wholesale Case

Tissue Bath 2p 3.3x1000 9" Diam White 12 Per Case

$87.63 - $87.63
$87.63
$87.63 - $87.63
$87.63
Only 5 left!

Strong, soft and durable, PRO Select Jumbo Toilet Paper is ideal for use in high-traffic public or commercial restrooms, reducing maintenance with ...

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$87.63 - $87.63
$87.63
$87.63 - $87.63
$87.63

El Monterey XXL Beef & Bean Red Hot Burritos 9.5 oz 12-Pack Wholesale

El Monterey XXL Beef & Bean Red Hot Burrito 9.5 oz

$0.00 - $0.00
$0.00
$14.86 - $39.37
$14.86 - $39.37
$14.86
in stock

El Monterey Ruiz Foods Xx Large Spicy Red Hot Burrito 9.5oz (PACK OF 12)

$0.00 - $0.00
$0.00
$14.86 - $39.37
$14.86 - $39.37
$14.86

Fit Crunch Chocolate Peanut Butter Protein Wafer Bars 9-Count Wholesale Pack

Fit Crunch Wafer Choc Pnt Btr 45 g 9 Per Box

$28.32 - $28.32
$28.32 - $165.04
$28.32 - $165.04
$28.32
in stock

Break into snacking with the all-new FITCRUNCH Chocolate Peanut Butter Wafer Bar! Known for making protein more convenient and enjoyable, Chef Robe...

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$28.32 - $28.32
$28.32 - $165.04
$28.32 - $165.04
$28.32

Soundview Deli Paper 15x10.75 Inch 12-Pack Wholesale

Deli Paper 15 x 10.75 in

$0.00 - $0.00
$0.00
$29.44 - $143.22
$29.44 - $143.22
$29.44
in stock

SOUNDVIEW PAPER COMPANY 112015 JUMBO WAX INTERFOLD (Case of 6000)

$0.00 - $0.00
$0.00
$29.44 - $143.22
$29.44 - $143.22
$29.44

El Monterey XXL Beef and Bean Burrito 9.5oz 12-Pack Wholesale

El Monterey XXL Beef & Bean Burrito 9.5 oz

$0.00 - $0.00
$0.00
$14.86 - $39.37
$14.86 - $39.37
$14.86
in stock

El Monterey Ruiz Foods Xx Large Beef & Bean Burrito 9.5oz (PACK OF 12)

$0.00 - $0.00
$0.00
$14.86 - $39.37
$14.86 - $39.37
$14.86

El Monterey XXL Bean and Cheese Burrito 9.5oz 12-Pack Wholesale

El Monterey XXL Bean & Cheese Burrito 9.5 oz

$0.00 - $0.00
$0.00
$20.00 - $39.37
$20.00 - $39.37
$20.00
in stock

El Monterey Ruiz Foods Xx Large Bean & Cheese Burrito 9.5oz (PACK OF 12)

$0.00 - $0.00
$0.00
$20.00 - $39.37
$20.00 - $39.37
$20.00

Oh Snap Tangerine Cranberry Infused Cranberry Snacks 2.25oz 12-Pack Wholesale

Oh Snap Tangerine Sweeties 2.25z 12ct

$27.25 - $27.25
$27.25
$27.25 - $27.25
$27.25
Only 2 left!

OH SNAP! is pickling made perfect. We’re passionate about making grab-n-go pickled veggies and fruits that are seriously crunchy and seriously de...

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$27.25 - $27.25
$27.25
$27.25 - $27.25
$27.25

Rice-A-Roni Cheddar Broccoli Individual Cups 12-Pack Wholesale
Sold out

Rice a Roni Cups, Cheddar Broccoli, Individual Cup

$0.00 - $0.00
$0.00
$15.09 - $33.60
$15.09 - $33.60
$15.09
Out of stock

Now you can enjoy the great taste of Rice-A-Roni in convenient, single-serve cups that you cook in your microwave. They are the perfect size for a ...

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$0.00 - $0.00
$0.00
$15.09 - $33.60
$15.09 - $33.60
$15.09
Sold out
View
Deli Express Market Buffalo Style Chicken Wraps 8.6 Ounce 8-Pack Wholesale

Deli Express Market Buffalo Style Chicken Wrap, 8.6 Ounce - 8 per case.

$0.00 - $0.00
$0.00
$24.33 - $56.14
$24.33 - $56.14
$24.33
in stock

The Deli Express Market Buffalo Style Chicken Wrap makes for a delicious snack or meal. It is made with grilled white meat chicken, provolone chees...

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$0.00 - $0.00
$0.00
$24.33 - $56.14
$24.33 - $56.14
$24.33

Deli Express Sausage and Egg Cheese Pancake Sandwiches 5.4 Ounce 12-Pack Wholesale

Deli Express Sausage and Egg Cheese Pancake Sandwich, 5.4 Ounce - 12 per case.

$0.00 - $0.00
$0.00
$22.10 - $51.46
$22.10 - $51.46
$22.10
in stock

Deli Express Sausage and Egg Cheese Pancake Sandwich, 5.4 Ounce -- 12 per case.

$0.00 - $0.00
$0.00
$22.10 - $51.46
$22.10 - $51.46
$22.10