Experience a burst of bold, fruit flavor in every piece of Now and Later Chewy Candy. Now and Later has been providing The Long Lasting Chew since its origin as a penny candy in Brooklyn in 1862. Now manufactured by the Ferrara Candy Company, Now and Later is available in a wide variety of unique fruit flavors from cherry and watermelon to mango and wild berry in traditional and chewy taffy, so there's something for everyone to enjoy.