Fruit-tella Soft Gummies are a crave-ably delicious candy with the taste of real fruit. A delicious candy you can feel good about eating - Fruit-tella Soft Gummies are your new perfect sweet snack. Fruit puree is the ingredient. These flavorful gummies are bursting with a delightful fruit taste. Once you ty our deliciously fruity gummies we know you will agree, Fruit-tella Soft Gummies are a crave-ably delicious fruity candy About the Brand For over 80 years, Fruit-tella has been delighting families with delicious, fruity candy. Our soft gummies are crafted in with real fruit purees, colors and flavors from natural sources, and ingredients we can actually pronounce. An unmistakable fruity experience in a yummy treat!