The Uncle Ray Way is bigger than all the “Beyond Good” potato chips and snacks that we produce. It is one of dedication and values. Uncle Ray was a man dedicated to his church, his family, and his business. He and his chips were inspired by the concept of achieving more through community and personal relationships. His ways of making the chip business a success were not concerned as much with finances - Uncle Ray believed that if you work together as a team and community, then the money would take care of itself. That’s a worthy lesson these days, and he carried these values throughout his team, snack suppliers, and chip customers. Uncle Ray was so loyal to his chip customers that he actually cosigned on a home for one of them!